ॊ Beginning reader They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer kindergarten ८ By Marcus Sheridan ঘ ॊ Beginning reader They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer kindergarten ८ By Marcus Sheridan ঘ A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number one resource you have at your disposal the Internet Content marketing is no longer about key word stuffing and link building in fact, using those tactics today gets your webpage shuffled to the bottom of the heap Quality content is the key to success, and you already have the ingredients in house This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries Author Marcus Sheridan s pool company struggled after the housing collapse today, they re one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year How did he manage it He answered questions This audiobook shows you how Marcus s strategy can work for your business, and how to use your keyboard to bring customers through the door Boost your company s web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day Drop the marketing speak, stop selling , and start answering Be seen as 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