Ƹ free ✓ Amazon.com: The Magic Kingdom: Walt Disney and the American Way of Life eBook: Steven Watts: Kindle Store online ჯ By Steven Watts ᄥ Ƹ free ✓ Amazon.com: The Magic Kingdom: Walt Disney and the American Way of Life eBook: Steven Watts: Kindle Store online ჯ By Steven Watts ᄥ Although the Disney studio was hailed as a dream factory, there was plenty of hard work and hard nosed business deals behind the facade Drawing on interviews and research from Disney archives, Watts shows how Disney and mid America influenced each other, from the birth of the animation empire, through the libertarian populism of the Fifties film, TV, and theme park efforts, to Walt s untimely death in 1966 Other topics include Disney s pioneering role in business integration using one side of the business to promote another side , his idealization of small town life, his contagious creative enthusiasm, and his growing conservatism and abiding contempt for unions Whether selling World War II to an anxious home front, lifting spirits in the Depression, soothing America s Cold War fears, or catering to the new leisure and consumer society, Disney had a unique rapport with average Americans Portrayed as neither devil nor saint, Disney emerges as a human and sometimes sympathetic figure This lively, witty, and insightful study is likely to become a standard Highly recommended for academic and public libraries Two other Disney biographers in recent years have accused the Disney family of attempting to undermine criticisms of him for a critical appraisal see Marc Eliot s Walt Disney Hollywood s Dark Prince, LJ 5 1 93 Ed Stephen Rees, Levittown Reg Lib., Pa Stephen Rees, Levittown Reg Lib., Pa.Copyright 1998 Reed Business Information, Inc.Today s Disney entertainment empire might rephrase Watts subtitle to read Walt Disney IS the American Way of Life as part of its seeming dedication to crafting sanitized versions of aspects of the American ideal and then selling the bejesus out of them Watts biography of the creator of Mickey, Donald, and Goofy examines Disney s role in the creation of American consumer culture and his and his company s successful commercial feeding of that culture s voracious entertainment appetites The book, Watts says, exemplifies something of a hybrid genre part biography and part cultural analysis, an anatomy of Disney s productions as well as an anatomy of their consumption Fully referenced and forcefully and cogently argued, it does an excellent job of tying together all the facets artistic, commercial, and personal of the Disney saga Walt Disney has been, arguably, the most influential American of the twentieth century, Watts concludes This valuable, unique book about him will be greatly valued by fans, cynics, and semioticians alike Mike Tribby Magic Kits Accessories Toys Games Online shopping for from a great selection at Games Store Schooled Nuttall on FREE shipping qualifying offers Emily is teenage girl pulled our world into of magic and 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