ῴ Best site to download pdf ⇅ Grouped: How small groups of friends are the key to influence on the social web free Ὼ Kindle By Paul Adams Adams • ῴ Best site to download pdf ⇅ Grouped: How small groups of friends are the key to influence on the social web free Ὼ Kindle By Paul Adams Adams • The web is undergoing a fundamental change It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people This is a profound change that will affect how we create business strategy, design, marketing, and advertising The reason for this shift is simple For tens of thousands of years we ve been social animals The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people around the social behavior of their customers and potential customers In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it s important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.Paul Adams is widely recognized as one of the leading thinkers on the social web He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook Prior to Facebook, Paul led Google s social research team, where his work influenced the direction of Google , and where he also worked on Gmail, YouTube, and Mobile He has worked in the user experience field for the last 11 years, as a 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