ﭏ The Best ᅶ Never Lose a Customer Again  ᐐ Kindle By Joey Coleman ᖨ ﭏ The Best ᅶ Never Lose a Customer Again ᐐ Kindle By Joey Coleman ᖨ Popular speaker and consultant Joey Coleman talks to companies all over the country about how to turn a one time purchase into a lifelong customer. Coleman s theory of customer loyalty is that it s not about getting the sale It s about the 100 days after the sale During that brief window, as quickly as the customer experiences joy, euphoria, and excitement, buyer s remorse sets in Twenty to 70 percent of newly acquired customers won t make another purchase because a company neglected them at the exact moment they needed affirmation. Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it s as small as a new drink at Starbucks or as big as a house If you can understand and anticipate these phases, you can use a myriad of techniques in person, email, mail, and video to cement a long and valuable partnership For instance In the Acclimate stage, customers need language or totems that make them feel like part of a tribe Take the software group that had to teach nontechnical users a fairly complex installation process They turned the installation manual into beautiful puzzle that could be displayed when completed In the Adopt stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognition For instance, Sephora s VIB Rogue member welcome gift is a metallic card private recognition and a members only shade of lipstick for public display By the final stage, Advocate , customers have embraced tribal membership and are primed to offer powerful referrals That s why Dropbox waits until a free trial has expired before offering hefty bonuses for referrals Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies to increase customer loyalty that listeners can customize based on industry and company size His methodology has been incorporated by Hyatt Hotels, Zappos, and NASA to huge success It requires minimal financial investment and will be fun for teams to implement This audiobook is required listening for managers as well as for sales and marketing teams looking for nuts and bolts direction. lose Dizionario inglese italiano WordReference lose Traduzione del vocabolo e dei suoi composti, discussioni forum How To Lose Weight Fast and Safely WebMD Continued You ll also want to have people on your side help you stay motivated cheer So ask family friends support 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