ৰ You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side textYou Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side ᗴ By Orly Lobel ᭁ ৰ You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side textYou Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side ᗴ By Orly Lobel ᭁ The toy industry can be a cutthroat business, as Lobel Talent Wants to Be Free conclusively shows in this impressive account of the 10 year court battle waged between Mattel maker of Barbie and MGA Entertainmenta thoroughly researched book that explains the legalese of patent, property, and copyright law in laymans terms while providing an entertaining narrative Publishers WeeklyIn her crisp narrative,the author pauses to ponder Mattels notorious litigiousness and Barbies iconic history, which is illuminating and contains some eyebrow raising factoidsThe epic trial between these two toy titans spanned a decade and became a dizzying, ego driven melodrama.An aggressively researched toy story on the doll eat doll world of litigation over inspiration KirkusAnoutstanding business book starred review BooklistThis book is a courtroom drama, a corporate expose, and a case study of cutthroat creativity Orly Lobel deftly explains why ownership of ideas should belong to people, not companies Adam Grant, New York Timesbest selling author of Option B with Sheryl Sandberg A thrilling page turner Orly Lobel has delivered the impossible A fast moving, fun book about marketing, litigation and the culture we create Seth Godin, best selling Author of Linchpin Lobels gripping You Dont Own Mehas all the ingredients of a great story an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas This is an important and insightful book thats sure to inspire a heated debate Adam Alter, Professor at New York Universitys Stern School of Business and best selling author of IrresistibleA thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie Who knew intellectual property law could be such a page turner An amazing story and a great read Jonah Berger, Wharton Professor and bestselling author of ContagiousElle Woods Legally Blonde would eat this story up Hello GigglesYou Wont Want to Miss this Book Yahoo LifeStyleGrippingthe crafting of a good murder mysteryProfesor Lobel sets this all up brilliantly and meticulouslycouldnt put it downfascinating.Colorful and dramatic Orly Lobel masterfully draws us in with rich details, urging us to consider the future of innovation and the many ways in which companies employ litigation to achieve market domination Jonathan Zittrain, Professor of Law at Harvard Law School and the Kennedy School of Government and author of The Future of the InternetOrly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy It is both pleasure reading and mandatory reading Tal Ben Shahar, best selling author of Happierand founder of the Whole Being InstituteThe Barbie we know is a blonde doll with a huge chest, a tiny waist and a dressing room full of outfits a doll of multiple identities,adornments and accessories Less familiar is hard hearted, money grabbing Barbie It is this darker side that Orly Lobel describes compellingly in You Dont Own MeAt its core, You Dont Own Me is an exploration of a relatively dry topic the intellectual property regime Yet inthe hands of Lobel, a professor of law at the University of San Diego andauthor of a well received 2013 study of corporate innovation and secrecy,Talent Wants to Be Free, this case study in who should benefit from an employees creativity becomes something of a page turnerLobel argues persuasively that the toy industry is as ruthless as the most cut throat businesses in Silicon Valley and on Wall Street Financial Times With sparkling prose, deep research and well reasoned arguments, Lobel tells the fascinating story behind Mattel and MGAs bitter battle for the future of the toy industry She cleverly illustrates deep and thorny issues surrounding intellectual property law and competitive strategy while also telling a great story You will learn a tremendous amount reading this book, and also have a lot of fun This is a must read for anyone interested in innovation, business strategy or business law Phil Fernbach, best selling author of The Knowledge Illusion Turning the fine points of patent, property,and copyright law into the stuff of a courtroom drama, Lobel chronicles the 10 year legal battle between two doll manufacturing giants Publishers WeeklyHoliday Gift Guide Ferries to France Spain Holiday Packages Brittany Welcome Ferries Take your pick from the widest choice of routes linking UK and Ireland plus a great range holiday accommodation SparkNotes Help Help SparkNotes We re brilliant, book smart best friend, we here help you ace that test, transform paper into pure gold, understand even most intricately plotted Shakespeare plays I Don t Know 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