☃ Kindle Read ✌ The Revenge of Analog: Real Things and Why They Matter  ☟ Author David Sax ♜ ☃ Kindle Read ✌ The Revenge of Analog: Real Things and Why They Matter ☟ Author David Sax ♜ One of Michiko Kakutani s New York Times top ten books of 2016A funny thing happened on the way to the digital utopia We ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed Businesses that once looked outdated, from film photography to brick and mortar retail, are now springing with new life Notebooks, records, and stationery have become cool again Behold the Revenge of Analog.David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who ve found a market selling not apps or virtual solutions but real, tangible things As e books are supposedly remaking reading, independent bookstores have sprouted up across the country As music allegedly migrates to the cloud, vinyl record sales have grown than ten times over the past decade Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.Sax s work reveals a deep truth about how humans shop, interact, and even think Blending psychology and observant wit with first rate reportage, Sax shows the limited appeal of the purely digital life and the robust future of the real world outside it. The Revenge of Analog: Real Things and Why They Matter

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