৳ Format Kindle Download [ Good Is the New Cool: Market Like You Give a Damn ] For Free 伩 Kindle Ebook Author Afdhel Aziz ␣ ৳ Format Kindle Download [ Good Is the New Cool: Market Like You Give a Damn ] For Free 伩 Kindle Ebook Author Afdhel Aziz ␣ Every business, brand, and individual involved in the business of brands should sit up and take note Paul Woolmington,CEO, Canvas Worldwide Good Is the New Cool s intersection of the three cs culture, commerce, and conscience is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them Carol Cone, CEO, Purpose CollaborativeThe beautiful thing is that a purpose driven existence doesnt have to happen outside of your day job Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives TAUNA DEAN, Head of Social Purpose, adidas America Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or smallfind your purpose, build a community, tell your stories, and be real JOE DAWSON, Director, Global Cultural Marketing Social Impact, SonosBobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change MICHAELLA SOLAR MARCH, Global Director of Member Events Programming, Soho HouseWe are at a crossroads either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today FromGood Is the New CoolMarketing has an image problem Media savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brandswhile still insisting on cutting edge products with on trend design As always, brands need to be coolbut now they need to be good, too Its a tall order, and with new technology empowering consumers to bypass advertisements altogether, it wont be long before the old, advertising based marketing model goes the way of the major label If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re brandingbrandingas a powerful force for good EnterGood is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones In provocative, whip smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask If the system is broken, how can we fix it Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life With seven revolutionary new principlesfrom Treat People as Citizens, Not Consumers, to Lead with the Cooland insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands asZappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber,this rule breaking book is the new business model for the twenty first century, and a call to action for anyone committed to building a bettertomorrow This visionary book wont just change your businessit will change the world. 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