‹ What is text ∘ A Whole New Mind: Why Right-Brainers Will Rule the Future pdf ⁗ Kindle Ebook Author Daniel H Pink ⁶ ‹ What is text ∘ A Whole New Mind: Why Right-Brainers Will Rule the Future pdf ⁗ Kindle Ebook Author Daniel H Pink ⁶ PRAISE FOR A Whole New Mind This book is a miracle On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days aheadhow the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world Then, Dan Pink provides an equally original and profound and practical guidebook for survivaland joyin this topsy turvy environment I was moved and disturbed and exhilarated all at once A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus With this remarkable book, we just may have discovered our Copernicus for the brave new age thats accelerating into being. Tom Peters Pinks ideas and approaches are wise, compassionate, and supportive of a variety of personal and professional endeavors Its a pleasant and surprisingly entertaining little trip as he explores the workings of the brain, celebrates the proliferation and democratization of Targets designer products, and learns to draw and play games, all as a means of illustrating ways we can think and live in a better, meaningful and productive manner What surprised me about this book is how Pink realized that to empower individuals, its necessary to really understand and act upon the powerful socioeconomic forces that shape the world economy Unlike many of the recent xenophobic screeds that rail against the evils of outsourcing, Pink has figured out several paths that individuals and society can pursue that play to our strengths So if Pink is correct, were almost there All it may take is for individuals and institutions to recognize this reality by using the tools we already possess And that may well require A Whole New Mind. The Miami Herald. Since PinksFree Agent Nation has become a cornerstone of employee management relations, expect just as much buzz around his latest theory. Publishers Weekly A breezy, good hud readFor those wishing to give their own creative muscles a workout, the book is full of exercises and resources. Harvard Business Review Former White House speechwriter Daniel H Pink, an informed and insightful commentator on social, economic, and cultural trends, has questioned the conventional wisdom from which most Americans draw their thinking on the way the world works The author of this well researched and delightfully well written treatise delivers that assertion after transporting the reader through a consciousness awakening examination of how the information age, characterized predominantly by L Directed left brain Thinking is being superseded by an age of high concept and touch, which brings R Directed right brain Thinking into play The L Directed Thinking is particularly in evidence in the guidance he provides to readers in what to read, where to go, and what to do to learn how to fully engage their right hemispheres. Fort Worth Star Telegram Will give you a new way to look at your work, your talent, your future. Worthwhile Read this book Even important, give this book to your children. Alan Webber, founding editor of Fast Company Abundance, Asia, and automation Try saying that phrase five times quickly, because if you dont take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces Pink, bestselling author of Free Agent Nation and also former chief speechwriter for former vice president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, websites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. Booklist A WHOLE NEW MIND WHY RIGHT BRAINERS WILL RULE THE FUTURE Daniel H Pink RIVERHEAD BOOKS New York Introduction PART ONE The Conceptual Age One Right Brain Rising Two Abundance, Asia, and Automation Three High Concept, High Touch PART TWO The Six Senses Introducing the Six Senses Four Design Five Story Six Symphony Seven Empathy Eight Play Nine Meaning Afterword Notes Acknowledgments Index I have known strong minds, with imposing, undoubting, Cobbett like manners but I have never met a great mind of this sort The truth is, a great mind must be androgynous. SAMUEL TAYLOR COLERIDGE INTRODUCTION The last few decades have belonged to a certain kind of person with a certain kind of mindcomputer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers But the keys to the kingdom are changing hands The future belongs to a very different kind of person with a very different kind of mindcreators and empathizers, pattern recognizers, and meaning makers These peopleartists, inventors, designers, storytellers, caregivers, consolers, big picture thinkerswill now reap societys richest rewards and share its greatest joys. This book describes a seismicthough as yet undetectedshift now under way in much of the advanced world We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big picture capabilities of whats rising in its place, the Conceptual Age A Whole New Mind is for anyone who wants to survive and thrive in this emerging worldpeople uneasy in their careers or dissatisfied with their lives, entrepreneurs and business leaders eager to stay ahead of the next wave, parents who want to equip their children for the future, and the legions of emotionally astute and creatively adroit people whose distinctive abilities the Information Age has often overlooked and undervalued. In this book, you will learn the six essential aptitudeswhat I call the six senseson which professional success and personal satisfaction increasingly will depend Design Story Symphony Empathy Play Meaning These are fundamentally human abilities that everyone can masterand helping you do that is my goal. A CHANGE of such magnitude is complex But the argument at the heart of this book is simple For nearly a century, Western society in general, and American society in particular, has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical Ours has been the age of the knowledge worker, the well educated manipulator of information and deployer of expertise But that is changing Thanks to an array of forcesmaterial abundance that is deepening our nonmaterial yearnings, globalization that is shipping white collar work overseas, and powerful technologies that are eliminating certain kinds of work altogetherwe are entering a new age It is an age animated by a different form of thinking and a new approach to lifeone that prizes aptitudes that I call high concept and high touch.1 High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in ones self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning. As it happens, theres something that encapsulates the change Im describingand its right inside your head Our brains are divided into two hemispheres The left hemisphere is sequential, logical, and analytical The right hemisphere is nonlinear, intuitive, and holistic These distinctions have often been caricatured And, of course, we enlist both halves of our brains for even the simplest tasks But the well established differences between the two hemispheres of the brain yield a powerful metaphor for interpreting our present and guiding our future Today, the defining skills of the previous erathe left brain capabilities that powered the Information Ageare necessary but no longer sufficient And the capabilities we once disdained or thought frivolousthe right brain qualities of inventiveness, empathy, joyfulness, and meaningincreasingly will determine who flourishes and who flounders For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind. A FEW WORDS about the organization of this book Perhaps not surprisingly, A Whole New Mind is itself high concept and high touch Part Onethe Conceptual Agelays out the broad animating idea Chapter 1 provides an overview of the key differences between our left and right hemispheres and explains why the structure of our brains offers such a powerful metaphor for the contours of our times In Chapter 2, I make a resolutely hardheaded case, designed to appeal to the most left brained among you, for why three huge social and economic forcesAbundance, Asia, and Automationare nudging us into the Conceptual Age Chapter 3 explains high concept and high touch and illustrates why people who master these abilities will set the tempo of modern life. Part Twothe Six Sensesis high touch It covers the six essential abilities youll need to make your way across this emerging landscape Design Story Symphony Empathy Play Meaning I devote one chapter to each of these six senses, describing how it is being put to use in business and everyday life Then, at the end of each of these chapters, marked off by shaded pages, is a Portfolioa collection of tools, exercises, and further reading culled from my research and travels that can help you surface and sharpen that sense. In the course of the nine chapters of this book, well cover a lot of ground Well visit a laughter club in Bombay, tour an inner city American high school devoted to design, and learn how to detect an insincere smile anywhere in the world But we need to start our journey in the brain itselfto learn how it works before we learn how to work it So the place to begin is the National Institutes of Health in Bethesda, Maryland, where Im strapped down, flat on my back, and stuffed inside a garage size machine that is pulsing electromagnetic waves through my skull. PART ONE The Conceptual Age One RIGHT BRAIN RISING The first thing they do is attach electrodes to my fingers to see how much I sweat If my mind attempts deception, my perspiration will rat me out Then they lead me to the stretcher Its swaddled in crinkly blue paper, the kind that rustles under your legs when you climb onto a doctors examination table I lie down, the back of my head resting in the recessed portion of the stretcher Over my face, they swing a cagelike mask similar to the one used to muzzle Hannibal Lecter I squirm Big mistake A technician reaches for a roll of thick adhesive You cant move, she says Were going to need to tape your head down. Outside this gargantuan government building, a light May rain is falling Insidesmack in the center of a chilly room in the subbasementIm getting my brain scanned. Ive lived with my brain for forty years now, but Ive never actually seen it Ive looked at drawings and images of other peoples brains But I dont have a clue as to what my own brain looks like or how it works Nows my chance. For a while now, Ive been wondering what direction our lives will take in these outsourced, automated, upside down timesand Ive begun to suspect that the clues might be found in the way the brain is organized So Ive volunteered to be part of the control groupwhat researchers call healthy volunteersfor a project at the National Institute of Mental Health, outside Washington, D.C The study involves capturing images of brains at rest and at work, which means Ill soon get to see the organ thats been leading me around these past four decadesand, in the process, perhaps gain a clearer view of how all of us will navigate the future. The stretcher Im on juts from the middle of a GE Signa 3T, one of the worlds most advanced magnetic resonance imaging MRI machines This 2.5 million baby uses a powerful magnetic field to generate high quality images of the inside of the human body Its a huge piece of equipment, spanning nearly eight feet on each side and weighing than 35,000 pounds. At the center of the machine is a circular opening, about two feet in diameter The technicians slide my stretcher through the opening and into the hollowed out core that forms the belly of this beast With my arms pinned by my side and the ceiling about two inches above my nose, I feel like Ive been crammed into a torpedo tube and forgotten. TCHKK TCHKK TCHKK goes the machine TCHKK TCHKK TCHKK It sounds and feels like Im wearing a helmet that somebody is tapping from the outside Then I hear a vibrating ZZZHHHH followed by silence, followed by another ZZZHHHH and then silence. After a half hour, theyve got a picture of my brain To my slight dismay, it looks pretty much like every other brain Ive seen in textbooks Running down the center is a thin vertical ridge that cleaves the brain into two seemingly equal sections This feature is so prominent that its the first thing a neurologist notes when he inspects the images of my oh so unexceptional brain The cerebral hemispheres, he reports, are grossly symmetric That is, the three pound clump inside my skull, like the three pound clump inside yours, is divided into two connected halves One half is called the left hemisphere, the other the right hemisphere The two halves look the same, but in form and function they are quite different, as the next phase of my stint as a neurological guinea pig was about to demonstrate. That initial brain scan was like sitting for a portrait I reclined, my brain posed, and the machine painted the picture While science can learn a great deal from these brain portraits, a newer techniquecalled functional magnetic resonance imaging fMRI can capture pictures of the brain in action Researchers ask subjects to do something inside the machinehum a tune, listen to a joke, solve a puzzleand then track the parts of the brain to which blood flows What results is a picture of the brain spotted with colored blotches in the regions that were activea satellite weather map showing where the brain clouds were gathering This technique is revolutionizing science and medicine, yielding a deeper understanding of a range of human experiencefrom dyslexia in children to the mechanisms of Alzheimers disease to how parents respond to babies cries. The technicians slide me back inside the high tech Pringles can This time, theyve set up a periscopelike contraption that allows me to see a slide screen outside the machine In my right hand is a small clicker, its cord attached to their computers Theyre about to put my brain to workand provide me with a metaphor for what it will take to thrive in the twenty first century. My first task is simple They display on the screen a black and white photo of a face fixed in an extreme expression A woman who looks as if Yao Ming just stepped on her toe Or a fellow who apparently has just remembered that he left home without putting on pants Then they remove that face, and flash on the screen two photos of a different person Using the buttons on my clicker, Im supposed to indicate which of those two faces expresses the same emotion as the initial face. For example, the researchers show me this face Then they remove it and show me these two faces I click the button on the right because the face on the right expresses the same emotion as the earlier face The task, if youll pardon the expression, is a no brainer. When the facial matching exercise is over, we move to another test of perception The researchers show me forty eight color photos, one after another, in the manner of a slide show I click the appropriate button to indicate whether the scene takes place indoors or outdoors These photos occupy two extremes Some are bizarre and disturbing others are banal and inoffensive The photos include a coffee mug sitting on a counter, several people brandishing guns, a toilet overflowing with waste, a lamp, and a few explosions. For instance, the researchers display an image like this So I click the button that indicates that this scene takes place inside The task requires that I concentrate, but I dont much strain The exercise feels about the same as the previous one. What happens inside my brain, however, tells a different story When the brain scans appear on the computers, they show that when I looked at the grim facial expressions, the right side of my brain sprang into action and enlisted other parts of that hemisphere When I looked at the scary scenes, my brain instead called in greater support from the left hemisphere.1 Of course, parts of both sides worked on each task And I felt precisely the same during each exercise But the fMRI clearly showed that for faces, my right hemisphere responded than my leftand for gun wielding bad guys and similar predicaments, my left hemisphere took the lead. Why The Right and Left Stuff Our brains are extraordinary The typical brain consists of some 100 billion cells, each of which connects and communicates with up to 10,000 of its colleagues Together they forge an elaborate network of some one quadrillion 1,000,000,000,000,000 connections that guides how we talk, eat, breathe, and move James Watson, who won the Nobel Prize for helping discover DNA, described the human brain as the most complex thing we have yet discovered in our universe.2 Woody Allen, meanwhile, called it my second favorite organ Yet for all the brains complexity, its broad topography is simple and symmetrical Scientists have long known that a neurological Mason Dixon Line divides the brain into two regions And until surprisingly recently, the scientific establishment considered the two regions separate but unequal The left side, the theory went, was the crucial half, the half that made us human The right side was subsidiarythe remnant, some argued, of an earlier stage of development The left hemisphere was rational, analytic, and logicaleverything we expect in a brain The right hemisphere was mute, nonlinear, and instinctivea vestige that nature had designed for a purpose that humans had outgrown. As far back as the age of Hippocrates, physicians believed that the left side, the same side that housed the heart, was the essential half And by the 1800s, scientists began to accumulate evidence to support that view In the 1860s, French neurologist Paul Broca discovered that a portion of the left hemisphere controlled the ability to speak language A decade later, a German neurologist named Carl Wernicke made a similar discovery about the ability to understand language These discoveries helped produce a convenient and compelling syllogism Language is what separates man from beast Language resides on the left side of the brain Therefore the left side of the brain is what makes us human. This view prevailed for much of the next centuryuntil a soft spoken Caltech professor named Roger W Sperry reshaped our understanding of our brains and ourselves In the 1950s, Sperry studied patients who had epileptic seizures that had required removal of the corpus callosum, the thick bundle of some 300 million nerve fibers that connects the brains two hemispheres In a set of experiments on these split brain patients, Sperry discovered that the established view was flawed Yes, our brains were divided into two halves But as he put it, The so called subordinate or minor hemisphere, which we had formerly supposed to be illiterate and mentally retarded and thought by some authorities to not even be conscious, was found to be in fact the superior cerebral member when it came to performing certain kinds of mental tasks In other words, the right wasnt inferior to the left It was just different There appear to be two modes of thinking, Sperry wrote, represented rather separately in the left and right hemispheres, respectively The left hemisphere reasoned sequentially, excelled at analysis, and handled words The right hemisphere reasoned holistically, recognized patterns, and interpreted emotions and nonverbal expressions Human beings were literally of two minds. This research helped earn Sperry a Nobel Prize in medicine, and forever altered the fields of psychology and neuroscience When Sperry died in 1994, The New York Times memorialized him as the man who overturned the prevailing orthodoxy that the left hemisphere was the dominant part of the brain He was the rare scientist, said the Times, whose experiments passed into folklore.3 Sperry, though, had some help transporting his ideas from the laboratory to the living roomin particular, a California State University art instructor named Betty Edwards In 1979, Edwards published a wonderful book titled Drawing on the Right Side of the Brain Edwards rejected the notion that some people just arent artistic Drawing is not really very difficult, she said Seeing is the problem.4 And the secret to seeingreally seeingwas quieting the bossy know it all left brain so the mellower right brain could do its magic Although some accused Edwards of oversimplifying the science, her book became a bestseller and a staple of art classes Well learn about Edwardss techniques in Chapter 6 Thanks to Sperrys pioneering research, Edwardss skillful popularization, and the advent of technologies like the fMRI that allow researchers to watch the brain in action, the right hemisphere today has achieved a measure of legitimacy Its real Its important It helps make us human No neuroscientist worth her PhD ever disputes that Yet beyond the neuroscience labs and brain imaging clinics, two misconceptions about the right side of the brain persist. The Wrong Stuff These two misconceptions are opposite in spirit but similar in silliness The first considers the right brain a savior the second considers it a saboteur. Adherents of the savior view have climbed aboard the scientific evidence on the right hemisphere and raced from legitimacy to reverence They believe that the right brain is the repository of all that is good and just and noble in the human condition As neuroscientist Robert Ornstein puts it in The Right Mind, one of the better books on this subject Many popular writers have written that the right hemisphere is the key to expanding human thought, surviving trauma, healing autism, and Its going to save us Its the seat of creativity, of the soul, and even great casserole ideas.5 Oh, my Over the years, peddlers of the savior theory have tried to convince us of the virtues of right brain cooking and right brain dieting, right brain investing and right brain accounting, right brain jogging and right brain horseback ridingnot to mention right brain numerology, right brain astrology, and right brain lovemaking, the last of which may well lead to babies wholl eventually achieve greatness by eating right brain breakfast cereal, playing with right brain blocks, and watching right brain videos These books, products, and seminars often contain a valid nugget or twobut in general they are positively foolish Even worse, this cascade of baseless, New Age gobbledygook has often served to degrade, rather than enhance, public understanding of the right hemispheres singular outlook. Partly in response to the tide of inane things that have been said about the right brain, a second, contrary bias has also taken hold This view grudgingly acknowledges the right hemispheres legitimacy, but believes that emphasizing so called right brain thinking risks sabotaging the economic and social progress weve made by applying the force of logic to our lives All that stuff that the right hemisphere doesinterpreting emotional content, intuiting answers, perceiving things holisticallyis lovely But its a side dish to the main course of true intelligence What distinguishes us from other animals is our ability to reason analytically We are humans, hear us calculate Thats what makes us unique Anything else isnt simply different its less And paying too much attention to those artsyfartsy, touchy feely elements will eventually dumb us down and screw us up What it comes down to, Sperry said shortly before he died, is that modern society still discriminates against the right hemisphere Within the saboteur position is the residual belief that although the right side of our brains is real, its still somehow inferior. Alas, the right hemisphere will neither save us nor sabotage us The reality, as is so often the case with reality, is nuanced. The Real Stuff The two hemispheres of our brains dont operate as on off switchesone powering down as soon as the other starts lighting up Both halves play a role in nearly everything we do We can say that certain regions of the brain are active than others when it comes to certain functions, explains one medical primer, but we cant say those functions are confined to particular areas.6 Still, neuroscientists agree that the two hemispheres take significantly different approaches to guiding our actions, understanding the world, and reacting to events And those differences, it turns out, offer considerable guidance for piloting our personal and professional lives With than three decades of research on the brains hemispheres, its possible to distill the findings to four key differences. 1 The left hemisphere controls the right side of the body the right hemisphere controls the left side of the body Will give you a new way to look at your work, your talent, your future Worthwhile magazine 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parts Etsy searched Etsy handmade, vintage, kind products gifts related your search No matter looking or where world, our global marketplace sellers About Pink Short Bio author six provocative books including newest, When Scientific Secrets Perfect Timing, spent four months bestseller list His other include running bestsellers Drive To Drive Surprising Truth About Motivates Us Forget everything thought knew how motivate people work, school, wrong As paradigm shattering book, secret high performance satisfaction today deeply human need direct own lives, learn create things, do better ourselves A Whole New Mind: Why Right-Brainers Will Rule the Future

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